An IP address, or “Internet Protocol” address, is a unique numerical identifier assigned to your device that allows other devices to connect to it. Someone with your IP address can easily find your approximate location and internet service provider (ISP).
While this may not be particularly useful to your friends and family, malicious actors can use it to gain information about you. They can exploit your IP address to obtain data about your internet service provider and subsequently use it to gather data about your online activity. This information is then sold to advertisers, who use it to deliver targeted advertisements.
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