In the modern approach, every event should be viewed as a complex product, with its own marketing strategy, development process, and feedback loops. Experts emphasize that “your event is a product and should be marketed as such”.

This means that messaging toward potential attendees should not focus solely on features (presentations, speakers, certifications), but rather on concrete benefits and added value: from networking opportunities and solving real challenges, to a clear participation ROI.

As a result, each edition of an event can be treated like a new product launch, with fresh campaigns, inspiring stories, and a design centered on audience needs. An empathetic approach (putting yourself in the shoes of someone just starting out, in need of resources and connections) drives higher awareness and audience loyalty.

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As businesses resume work in early January, they’re finalizing IT budgets and hunting for the “next big thing” to drive growth. In fact, global IT spending is forecast to reach about $5.74 trillion in 2025, roughly a 9.3% increase over 2026. Firms aren’t being cautious: surveys indicate they plan to prioritize cloud infrastructure, cybersecurity, and especially AI/ML solutions to fuel innovation. According to IT leaders, AI is “too good to pass up,” as it brings new efficiencies and customer experiences. With growth at the top of most CEOs’ agendas, the first week of January is the time to align IT spend with strategic goals and emerging opportunities.

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It is December 22nd. If you work in events or hospitality, you are likely in the eye of the hurricane. The holiday season is the ultimate stress test for your operations. We call the aftermath the “Holiday Burnout.”

It’s that heavy feeling of mental exhaustion. It’s the pile of spreadsheets left to organize. It’s the nagging worry about whether the team actually felt connected this year, or if they just showed up for the free food.

At Enjoee, we’ve been watching the data. As we transition into 2026, the way people consume events and dining is shifting radically. The “2025 Rush” is already here, and it is teaching us three important lessons.

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By December, most people are tired.

Tired of full calendars. Tired of uncertainty. Tired of another year that asked a lot from everyone. And yet, this is also the moment when people are most open, to pause, to connect, to feel appreciated. That’s why holiday corporate events matter more than ever.

Today, many employees and clients are being careful with their personal spending. They’re choosing fewer dinners out, fewer trips, fewer “extras.” So when a company chooses to invest in a beautiful, thoughtful end-of-year experience, it feels different. It feels generous. It feels human. It says: we see how hard this year was and we want to celebrate you.

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As the last month of the year approaches, many companies start thinking about how to bring teams together for a festive celebration. For us at Enjoee.US, December is about connection, gratitude and shared joy. If you’re planning a company Christmas party this season, here’s how you can turn it into an event that reflects your company’s spirit, without the usual stress.

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For HR managers, team leaders, and business owners, that knock often sounds less like jingle bells and more like an alarm clock. It signals the end-of-year rush, the closing of Q4 targets, and the looming pressure of the Corporate Christmas Party.

At Enjoee, we believe that gathering your team shouldn’t be a box you tick on a corporate checklist. It is a vital opportunity to say “Thank You,” to build culture, and to set the tone for the year ahead. Whether you are planning months in advance or pulling together a last-minute miracle, here is how to organize a celebration that your team will actually want to attend, along with 5 fresh event concepts to inspire you.

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Strong security basics are the backbone of any organization’s ability to reduce risk and demonstrate responsibility. Companies are expected to put proper technical and organizational measures in place to protect the confidentiality, integrity, and availability of data. At the core, this means:

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Here’s what the data tells us: 93.5% of whether your event succeeds comes down to one thing: did people have a good time? Not just “fine,” but genuinely satisfied. This means your real job isn’t checking boxes on a logistics list. It’s about designing every single moment to turn people who showed up into people who are glad they did.

The way to do this? Use technology to make everything feel effortless, keep people involved, and help them make real connections.

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The modern business event, spanning in-person, virtual, and hybrid formats, represents a significant investment and a critical lever for organizational growth, driving brand loyalty, pipeline acceleration, and market influence. Despite these high stakes, event leaders find themselves under immense pressure to prove measurable results, often facing skepticism from the C-suite that demands clear evidence of engagement, brand impact, and revenue contribution far surpassing simple headcount reporting.

Far too frequently, executives rely on antiquated metrics that fail to capture the true strategic value of these gatherings. This narrow focus leads to a pervasive problem: defining event return on investment (ROI) using simplistic, immediate financial formulas. Calculations such as the basic Return/Investment (Revenue divided by Expenses) or the slightly more complex Incremental Revenue ROI represent only a fraction of the event’s overall impact.

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