GOOGLE’S MAKING IT EASIER TO SAFEGUARD SENSITIVE DATA TROVES
DLP leans on Google’s extensive machine learning capabilities—image recognition and machine vision, natural language processing, and context analysis all come into play—to seek out overlooked or unexpected sensitive data and automatically redact it. And while the Data Loss Prevention API can be customized based on specific types of data an administrator wants to catch—like patient information in a medical setting, or credit card numbers in a business—DLP also needs to be comprehensive enough to catch things organizations don’t know they’re looking for.
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