Situatie
Protection from Spam and Phishing
Phishing and spam are both unpleasant nuisances in our inboxes. Cybercriminals are constantly inventing new spoofing techniques to overcome security measures and cause more damage to users and businesses.
Email headers can help you avoid spam and phishing attacks. They assist email service providers (ESPs) in differentiating between spam and legitimate messages. Since email headers include the necessary data, ESPs can evaluate that information to identify whether the message is legitimate and should be routed to the intended recipient.
Identifying Sender and Receiver Information
Email headers provide critical message identifiers such as From, To, Subject, and Date, as described above. You won’t be able to determine who the message is from, to whom it’s delivered, the day and time it was sent or received, or whether it contains safe, genuine content without the information the header provides.
In addition, email headers give a detailed description of the sender’s IP address, allowing you to trace the origin of the message. This way, it’s easier for you to spot a scammer or any malicious activity.
Improving Email Deliverability
For every dollar you spend on an email marketing campaign, you get $44 ROI. This means that the return of investment for email marketing can go as high as 4,400%.
Considering those numbers, the last thing you need while launching an email campaign is for your messages to be trapped in your clients’ spam filter. Spam filters and email providers scan your email header and analyze SPF, DKIM, X-Spam-Status, and X-Spam-Level sections. This is to ensure that the sender’s IP address is authorized to send messages to the domain, and that nobody fiddled with the email. It’s also wise to invest in email tracking software to keep an eye on your email delivery statuses. With a tracking system like Mailchimp, you’ll have a much easier time spotting issues as (or even before) they arise.
While you can also use tools like Mailhog to test emails, it’s often simpler to just send a sample message to yourself. This gives you an opportunity to review your own header information to make sure that it’s accurate and spam filter-friendly to ensure you maximize the email deliverability rate.
Finally, consider what might happen if your website goes down. Does this mean your emails will halt too? If your email is hosted on the same server as your website, it’s a near-certainty that they will.
To minimize the chances of your email going down along with your site, we strongly recommend keeping your email and hosting separate from one another. Kinsta doesn’t offer email services for this very reason: Our priority is to keep all parts of your site running smoothly, and for that, you need server separation and redundancy.
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