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How to Reset Your Advertising ID on Android

The phone in your pocket has a unique “Advertising ID” that lets advertising companies track your app activity. While you can’t remove this ID, you can reset it to erase all your activity.

Advertising IDs are present on iPhones, iPads, Windows PCs, and Android devices. They work similarly to “cookies” in web browsers. Your activity is tracked, shared—and sometimes sold—and then used to deliver up ads that you’re more likely to click. You can’t remove or disable the advertising ID entirely. The best that you can do is to “reset” the ID. This wipes the slate clean, and if you do it regularly, you won’t build up a big log of information. You can also opt out of personalized ads.

First, swipe down from the top of the screen once or twice, and then tap the gear icon to open the Settings menu.

Scroll down and select the “Google” settings.

Select the "Google" settings.

Next, select “Ads.”

Select "Ads."

Tap “Reset Advertising ID.”

First, tap "Reset Advertising ID."

Select “OK” from the confirmation pop-up.

Select "OK" from the confirmation pop-up.

Toggle the switch on for “Opt Out of Ads Personalization.”

Now toggle the switch on for "Opt Out of Ads Personalization."

Select “OK” from the confirmation pop-up.

Select "OK" from the confirmation pop-up.

That’s all there is to it! Getting ads that are more likely to be relevant to your interests might not sound awful, but there are obvious privacy concerns involved. You’ve taken back a little bit of your privacy.

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How to Reset Your Advertising ID on iPhone

Advertising IDs are used by companies to send you targeted ads based on your activity. Each iPhone has its own unique advertising ID—at least, they used to. Can you still reset the ID on your iPhone or iPad?

The idea behind an advertising ID is similar to the one behind browser cookies. Companies use things like your location, shopping habits, and app usage to show you ads that you’re more likely to interact with. If you care about privacy, it’s something to think about. There’s good news for iPhone users, though. Starting in iOS 14, apps are forced to ask before they can track your activity. You no longer have to worry about “resetting” your advertising ID. In fact, you can even stop all apps from requesting to track you.

What you can still do is turn off personalized ads. This will limit the number of targeted ads that you see, but not the number of total ads.

  • First, open the “Settings” app from your iPhone or iPad home screen.

Open the "Settings" app.

Select “Privacy” from the Settings.

Select "Privacy" from the menu.

Tap “Apple Advertising” at the bottom.

Now tap "Apple Advertising" at the bottom.

Simply toggle off the switch for “Personalized Ads.”

Simply toggle off the switch for "Personalized Ads."

That’s all there is to it! Apple has done a lot to limit how apps can track you, which makes things like advertising IDs less scary on iPhones.

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