Situatie
Amazon’s annual fall hardware event brought a wave of new smart devices — from AI-powered Echo speakers to the first full-color Kindle.
The company continues to expand its Alexa ecosystem with smarter assistants, better sound, and a more connected home experience.
The highlight of the event was the introduction of Echo 6th Gen, featuring Alexa+, an upgraded AI assistant that uses on-device processing for faster responses and offline capabilities. Users can now issue complex commands like “set movie night mode” — which automatically dims the lights, adjusts temperature, and opens Prime Video.
The new Echo models also include spatial audio support and improved microphone arrays for clearer voice recognition.
For book lovers, Amazon finally introduced the long-awaited Kindle Color, the first e-reader in the series with a 6.8-inch color e-ink display.
It’s designed to display illustrations, comics, and magazines with natural tones — while maintaining the excellent battery life Kindle users expect.
- Fire TV with AI Recommendations
The new Fire TV Cube 2025 and Fire TV Stick Ultra bring enhanced 8K support and AI-based content recommendations that learn user preferences over time.
Alexa+ can now suggest shows or movies based on mood, time of day, or even weather.
- Amazon Doubles Down on AI
All new devices are powered by Amazon’s Titan AI models, which improve Alexa’s conversational skills and personalization.The company says its goal is to make Alexa “feel less like a voice assistant and more like a household companion”.
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