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Artificial Intelligence: reshaping business in 2025

Artificial intelligence (AI) continues to redefine how companies operate, from automating repetitive tasks to enhancing decision-making. In 2025, the focus has shifted toward AI-driven personalization and ethical automation.

Businesses are increasingly using generative AI to craft marketing content, streamline customer interactions, and even design products based on user behavior patterns. Meanwhile, large corporations are implementing AI governance frameworks to ensure transparency and accountability in how algorithms make decisions.

Experts predict that by the end of 2025, more than 70% of enterprises will integrate AI assistants into daily workflows. However, the challenge remains balancing innovation with privacy and bias concerns.

AI is no longer a futuristic tool—it’s a business necessity. Companies that leverage it responsibly will gain a clear competitive advantage in the years ahead.

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When Innovation becomes isolation: Apple’s Tight Grip on Repair

Few companies embody design excellence and technological prestige like Apple. Sleek, seamless, and undeniably influential, Apple’s products have defined a generation of consumer electronics. Yet behind the elegant aluminum and glass lies a controversial truth — Apple has become one of the most restrictive forces against the Right to Repair.

When Apple first introduced its iPhone lineup, customers marveled at the innovation. Over time, though, many realized that fixing even minor issues—like a cracked screen or a worn-out battery—was nearly impossible without going through Apple’s tightly controlled repair ecosystem. The company’s devices are deliberately sealed, using proprietary screws, software pairing, and component serialization that block third-party repairs or even self-repairs.

Independent technicians and repair shops have long struggled with Apple’s repair authorization program, which demands high fees, strict inspections, and limits on what parts can be used. A genuine part installed by a skilled technician can still trigger warnings such as “Unable to verify this iPhone has a genuine display”. These software locks effectively punish users who choose independent repair — even if the part came directly from another identical iPhone.

Apple’s argument has always revolved around safety, quality, and user security. The company insists that unauthorized repairs could pose risks, from damaged batteries to compromised biometric sensors like Touch ID or Face ID. However, critics counter that Apple’s restrictions are less about safety and more about control—control over pricing, supply chains, and the entire lifecycle of its devices.

YouTube channels like Louis Rossmann and Hugh Jeffreys have exposed how arbitrary some of Apple’s barriers really are. In one example, two identical iPhones—both functional—had their screens swapped. Immediately, both phones displayed “non-genuine part” errors, even though each screen was 100 % Apple-made. This illustrates the extent to which Apple ties components to serial numbers in its database, enforcing dependence on its service centers.

The consequences of this ecosystem reach beyond inconvenience. They touch on environmental and ethical dimensions. Apple’s marketing emphasizes sustainability and recycled materials, yet restricting repairs drives consumers toward premature device replacement. This creates electronic waste — a direct contradiction of the company’s green image.

Pressure from the Right to Repair movement has started to make dents in Apple’s walls. The company recently launched its Self Service Repair program, allowing users to rent official tools and buy genuine parts online. But many critics describe it as a half-measure: the program is cumbersome, expensive, and heavily dependent on Apple’s approval process. Some argue it was designed more to silence regulators than to empower users.

The broader debate around Apple’s repair policies isn’t just about fixing phones — it’s about digital ownership. When a customer pays €1 200 for a device, they should have the freedom to open, repair, or modify it. Yet Apple’s ecosystem treats ownership more like a long-term lease, where users are custodians, not true owners.

In the end, Apple stands as both a technological pioneer and a symbol of a growing problem: innovation that isolates. As more countries adopt Right to Repair laws, the pressure will mount for Apple to align its actions with its public image. True innovation should empower, not restrict — and repairability is a fundamental part of that promise.

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Trapped in the Field: how John Deere Locks out Farmers from their own machines

In the age of digital farming, tractors and harvesters are no longer just heavy metal machines — they’re rolling computers. And for many American and European farmers, John Deere’s digital dominance has become a symbol of frustration rather than progress.

For decades, a farmer could repair almost any machine with a wrench, a manual, and some experience. But as John Deere’s equipment evolved, so did its software restrictions. Today, even a simple malfunction often requires a dealer-exclusive diagnostic tool or proprietary software locked behind company control.

Farmers across the U.S. and beyond have voiced outrage over what they see as a violation of ownership rights. Buying a tractor worth hundreds of thousands of dollars doesn’t grant full control — instead, farmers are bound by digital locks (DRM systems) that prevent them from accessing or modifying software. The company argues that these restrictions are meant to protect the “integrity and safety” of the machine, but critics say that’s a cover for monopolizing repair services and keeping profit within John Deere’s own network.

In one viral YouTube video, a Nebraska farmer described being “stuck for days” during harvest season, waiting for a certified technician to arrive and perform a software reset — something the farmer could have done in minutes if allowed. This delay cost him time, crops, and money. Dozens of similar stories appear across forums, investigative articles, and even congressional hearings.

The Right to Repair movement argues that ownership should include the right to fix. When consumers can’t access manuals, diagnostic tools, or spare parts, the concept of ownership becomes hollow. Many have turned to hacked Ukrainian software, shared in underground online communities, to bypass Deere’s restrictions — a desperate and legally gray workaround that highlights the level of frustration among farmers.Yet critics call this a public relations gesture — not a real solution. The agreement lacks enforcement, and many farmers report that practical access remains limited or costly.

At its core, this issue isn’t just about tractors — it’s about control. Whether it’s a farmer in Iowa or Romania, the message is the same: if a machine you bought can’t be fixed without the manufacturer’s permission, do you really own it?

Until real legislative pressure or open repair laws take effect, farmers will continue to face an uphill battle — not against weather or soil, but against corporate code.

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Amazon Unveils New Echo, Kindle, and Fire TV Devices at Fall 2025 Event

Amazon’s annual fall hardware event brought a wave of new smart devices — from AI-powered Echo speakers to the first full-color Kindle.
The company continues to expand its Alexa ecosystem with smarter assistants, better sound, and a more connected home experience.

The highlight of the event was the introduction of Echo 6th Gen, featuring Alexa+, an upgraded AI assistant that uses on-device processing for faster responses and offline capabilities. Users can now issue complex commands like “set movie night mode” — which automatically dims the lights, adjusts temperature, and opens Prime Video.

The new Echo models also include spatial audio support and improved microphone arrays for clearer voice recognition.

For book lovers, Amazon finally introduced the long-awaited Kindle Color, the first e-reader in the series with a 6.8-inch color e-ink display.
It’s designed to display illustrations, comics, and magazines with natural tones — while maintaining the excellent battery life Kindle users expect.

  • Fire TV with AI Recommendations

The new Fire TV Cube 2025 and Fire TV Stick Ultra bring enhanced 8K support and AI-based content recommendations that learn user preferences over time.
Alexa+ can now suggest shows or movies based on mood, time of day, or even weather.

  • Amazon Doubles Down on AI

All new devices are powered by Amazon’s Titan AI models, which improve Alexa’s conversational skills and personalization.The company says its goal is to make Alexa “feel less like a voice assistant and more like a household companion”.

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Windows 11 Gets its biggest update yet: what’s new in the 2025 Version (25H2)

Here are some of the key improvements and features included in the 2025 update:

  • Smarter Copilot AI – Microsoft’s AI assistant is now more deeply integrated into Windows, allowing users to control settings, apps, and even system tasks using natural voice commands.

  • Better Performance – Faster startup times and lower power consumption, especially on laptops with modern processors.

  • Enhanced Security – Strengthened defenses against phishing and ransomware attacks, plus smarter Windows Defender options.

  • Refined Design – Updated icons, smoother animations, and a more consistent dark mode across the entire system.

  • Improved Compatibility – Expanded support for Android apps and new device standards.

The Windows 11 2025 Update is being rolled out gradually through Windows Update. If your device is already running Windows 11 version 24H2, you’ll receive it as a smaller cumulative update. Older installations might require a full reinstallation.

To check if it’s available:

  1. Go to Settings → Windows Update

  2. Click Check for updates

  3. Follow the prompts to install the latest version

 A Step Closer to an AI-Driven Windows

This update highlights Microsoft’s commitment to transforming Windows into an AI-powered platform. With the improved Copilot and smarter system recommendations, Windows 11 25H2 moves one step closer to the company’s long-term vision — an operating system that learns and adapts to its users.

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How to Install and use ADB, the Android Debug Bridge utility

Step One: Download Platform Tools

Head to the Android SDK Platform Tools download page. Select the link for your operating system from the “Downloads” section. This will download a ZIP file, which you can unzip wherever you want to store the ADB files—they’re portable, so you can put them anywhere you want.

That’s all we have to do for now. Just make sure to remember where you unzipped the files, we will need to access them later. I put mine at “C:\platform-tools” to keep things simple.

Step Two: Enable USB Debugging on your Phone

To use ADB with your Android device, you must enable a feature called “USB Debugging.” Open your phone’s app drawer, tap the Settings icon, and select “About Phone.” Scroll all the way down and tap the “Build Number” item seven times. You should get a message saying you are now a developer.

Head back to the main Settings page, and you should see a new option in the System section called “Developer Options.” Open that and enable “USB Debugging”.

Later on, when you connect your phone to your computer, you’ll see a popup titled “Allow USB Debugging?” on your phone. Check the “Always allow from this computer” box and tap OK.

Step Three: Test ADB and install your Phone’s Drivers

Open the Command Prompt (PowerShell and Terminal will also work) and change the directory to where you unzipped the file earlier. You can do this by entering the command below. Replace the file destination with your own:

cd C:\platform-tools

To test whether ADB is working properly, connect your Android device to your computer using a USB cable and run the following command:

adb devices

If you’re using PowerShell or the Terminal with a PowerShell profile, you’ll need to run ./adb devices instead. You should see a device in the list. If your device is connected but nothing appears in the list, you’ll need to install the appropriate drivers.

In the vast majority of cases, your PC will automatically detect your phone and set it up with the appropriate drivers. If that doesn’t happen, you can usually find the drivers for your device from the XDA Developers forums or your manufacturer’s website. The drivers for Google devices, like Pixel phones, can be found on Google’s website. Google also has a list of USB drivers sorted by manufacturer that will save you a ton of time.

Make sure to carefully follow the instructions for installing your device’s drivers if specific instructions are provided.

If you download the drivers manually, you may have to force Windows to find them on your device. Open the Device Manager (click Start, type Device Manager, and press Enter), locate your device, right-click it, and select “Properties.” You may see a yellow exclamation mark next to the device if its driver isn’t installed properly.

  • On the Driver tab, click “Update Driver”
  • Use the Browse my computer for driver software option.
  • Find the drivers you downloaded for your device.

If you downloaded the drivers from your OEM or Google, look for an executable or INF file in the drivers folder.Once you’ve installed your device’s drivers, plug in your phone and try the adb devices command again:

adb devices

Or:

./adb devices

If all went well, you should see your device in the list, and you are ready to start using ADB! If running adb devices still won’t return any devices, there are a few things you can try:

  • Swap out your USB cable for a higher quality one
  • Plug the USB cable into a different port
  • Plug the USB cable directly into the USB ports on your motherboard (at the back), rather than the ports on the front of your PC or on a USB hub.
  • Change your phone’s USB mode to PTP, MTP (File Transfer/Android Auto), or USB Tethering.

Step Four (Optional): Add ADB to your System PATH

As it stands, you have to navigate to ADB’s folder and open a Command Prompt there whenever you want to use it. However, if you add it to your Windows System PATH, that won’t be necessary—you can just type adb from the Command Prompt to run commands whenever you want, no matter what folder you’re in.

In addition to the variety of tricks that require ADB, ADB offers some useful commands:

Command Function
adb install C:\package.apk Installs the package located at C:\package.apk on your computer on your device.
adb uninstall package.name Uninstalls the package with package.name from your device. For example, you’d use the name com.rovio.angrybirds to uninstall the Angry Birds app.
adb push C:\file /sdcard/file Pushes a file from your computer to your device. For example, the command here pushes the file located at C:\file on your computer to /sdcard/file on your device
adb pull /sdcard/file C:\file Pulls a file from your device to your computer—works like adb push, but in reverse.
adb logcat View your Android device’s log. Can be useful for debugging apps.
adb shell Gives you an interactive Linux command-line shell on your device.
adb shell command Runs the specified shell command on your device.

If you’re looking to get more details about the things you can do with ADB, consult the Android Debug Bridge page on Google’s Android Developers site. It goes through the arguments and syntax in enough detail to get you started.

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